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Leading the Starbucks Way
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Leading the Starbucks Way
5 Principles for Connecting with Your Customers, Your Products and Your People
Edition: 1
Creators: Joseph Michelli
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub. date: 09/03/2013
Lib. SRP: 50.00 USD
Ret. SRP: 25.00 USD
Format: Adobe EPUB eBook
ISBN: 9780071801263
DRM Level: Adobe Content Server 4
Min. Version: Adobe Digital Editions
File size: 3106 KB
Languages:
   English
Subjects:
   Business, Nonfiction
Keywords:
    matrices, Boolean algebra, Counting Arguments, cryptography, Functions, graph theory, Logic, Mathematics, number theory, proofs, Relations, Schaum's Outline of Discrete Mathematics, sequences, series, Set Theory, Sophisticate Counting, Taylor Series
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Short Description:
   

Lead Your Business the Starbucks Way

Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon—a result of the company's exemplary leadership practices.

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn—one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh...

Full Description:
   

Lead Your Business the Starbucks Way

Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon—a result of the company's exemplary leadership practices.

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn—one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.

In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:

  • Savor and Elevate
  • Love to Be Loved
  • Reach for Common Ground
  • Mobilize the Connection
  • Cherish and Challenge Your Legacy

Leading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book—from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.

In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.

Praise for Leading the Starbucks Way

"Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!"

Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

"Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty."

Brian Tracy, author of Full Engagement

"Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community."

Robert Spector, author of The Nordstrom Way

"Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture."

John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup

"Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience."

Kirkus Reviews

Reviews:
  Publisher's Weekly
      Lead Your Business the Starbucks Way

Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon—a result of the company's exemplary leadership practices.

Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn—one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.

In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:

  • Savor and Elevate
  • Love to Be Loved
  • Reach for Common Ground
  • Mobilize the Connection
  • Cherish and Challenge Your Legacy

    Leading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book—from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.

    In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.

    Praise for Leading the Starbucks Way

    "Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!"
    Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

    "Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty."
    Brian Tracy, author of Full Engagement

    "Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community."
    Robert Spector, author of The Nordstrom Way

    "Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture."
    John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup

    "Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience."
    Kirkus Reviews

  •   Publisher's Weekly
         

    July 29, 2013
    In this follow-up to The Starbucks Experience, organizational consultant Michelli returns to the ubiquitous chain for a side order of business lessons. First, he presents the key principles that allowed Starbucks to grow from a single coffee shop to a chain with more than 18,000 locations: “Savor and Elevate”; “Love to be Loved”; “Reach for Common Ground”; “Mobilize the Connection”; and “Cherish and Challenge Your Legacy.” Next, he explains how to apply those principles to any type of business, using a series of leading questions, as well as “Connecting Points,” which guide the reader to implement those principles in his or her own organization. Though Starbucks is widely seen as a corporate giant, the chain makes an effort to be a good neighbor in each community in which it operates, according to Michelli. In addition, the company adapts to global markets, resulting in specialty beverages such as Azuki Matcha Frappucino with matcha green tea and sweet red beans in Japan and Murg Tikka, a chicken dish sold at stores in India. An accessible and practical guide to corporate success.

      Kirkus
         

    July 15, 2013
    Organizational consultant Michelli (The Zappos Experience: 5 Principles to Inspire, Engage, and WOW, 2011, etc.) serves up a new helping of the recipe for business success he offered in The Starbucks Experience (2006). The author aims to show how the coffee company's turnaround since the recession exemplifies his five new principles: Savor and Elevate, Love to be Loved, Reach for the Common Grounds, Mobilize the Connection, Cherish and Challenge Your Legacy. They're definitely new, since they're quite different from the previous five: Make it Your Own, Everything Matters, Surprise and Delight, Embrace Resistance, Leave Your Mark. Some of the author's elaborations may seem a bit distant from the normal routines of business practice, as when he discusses how "great brands transcend specific product features and benefits and penetrate people's emotions," or recommends ways to develop "emotional connections to your product." In 1991, Starbucks employees were rebranded and are now called "partners." They are encouraged to develop their attitudes and learning through "coffee passport" training sessions that enable them to mount the degrees of the barista profession much as a martial arts contender acquires new colors of belts. First, they ascend to "coffee master," a rank with a black apron, then rise further to "coffee ambassador" and a brown one, presumably well-trained to assume their "customer-facing coffee preparer role." These are the sorts of practices preferred for CEO Howard Schultz's "corporate rituals and bonds." More concretely, the company has proven adept, according to Michelli, at encouraging its patrons to pay for their purchases in advance through rewards and loyalty programs and gift certificate offerings. The company has developed cellphone apps, QR readers and other innovative payment methods, all the better to facilitate targeted marketing that "integrate[s] emotional drivers from game theory into the ways they engage customers through their mobile devices." Not much about profit or productivity but plenty about what it takes this massively successful company to put together its mixture of hot water, coffee beans and milk.

    COPYRIGHT(2013) Kirkus Reviews, ALL RIGHTS RESERVED.

    Creator Marketing:
      Joseph Michelli     
          Joseph A. Michelli, Ph.D., is an internationally sought-after speaker and business consultant whose clients include Bridgestone Firestone, Nokia, The Hartford Insurance Group, and UCLA Health System. The author of the bestselling The Starbucks Experience, he has appeared on The Glenn Beck Show and CNBC's On the Money.
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