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Marketing Today's Academic Library
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Marketing Today's Academic Library
A Bold New Approach to Communicating with Students
Creators: Brian Mathews
Publisher: ALA Editions
Pub. date: 01/01/2009
Lib. SRP: 38.00 USD
Ret. SRP: 38.00 USD
Format: Adobe EPUB eBook
ISBN: 9780838991558
DRM Level: Adobe Content Server 4
Min. Version: Adobe Digital Editions
File size: 852 KB
Languages:
   English
Subjects:
   Language Arts, Nonfiction
Keywords:
   Library & Information Science
  null
Short Description:
   

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Full Description:
   

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Creator Marketing:
  Brian Mathews     
     

Brian Mathews is the Assistant University Librarian for Outreach & Academic Services at the University of California, Santa Barbara. He has previously served as the user experience librarian at the Georgia Institute of Technology and as a reference librarian at the George Washington University. Brian has published numerous journal articles and is an active speaker and panel member on a variety of library topics, particularly on increasing the awareness of library services to students. He is also an advocate for empathic design, and is currently exploring new ways of encouraging patrons to participate in scholarly, creative, cultural, and service-oriented endeavors. His blog is The Ubiquitous Librarian.

Adobe EPUB eBook Rights:
  Copying not allowed
  Printing not allowed
  Lending not allowed
  Reading aloud allowed
Geographic Rights:
   World-wide
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