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Marketing Today's Academic Library
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Marketing Today's Academic Library
A Bold New Approach to Communicating with Students
Creators: Brian Mathews
Publisher: ALA Editions
Pub. date: 01/01/2009
Lib. SRP: 38.00 USD
Ret. SRP: 38.00 USD
Format: Adobe EPUB eBook
ISBN: 9780838991558
DRM Level: Adobe Content Server 4
Min. Version: Adobe Digital Editions
File size: 852 KB
Languages:
   English
Subjects:
   Language Arts, Nonfiction
Keywords:
   Library & Information Science
  null
Short Description:
   

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Full Description:
   

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Reviews:
  Library Journal
     

December 15, 2009
In this readable volume, Mathews (assistant university librarian, Outreach & Academic Services, Univ. of California, Santa Barbara; theubiquitouslibrarian.typepad.com) brings us Marketing 2.0 for academic libraries, defining it as student-centered and social, for showing "how the library fits within the daily life of our students, rather than the other way around." He covers standard marketing topics such as product lines, market segmentation, market research techniques, and branding, all with an emphasis on partnering with students and centering efforts (and library services) on their needs and lifestyles. Unlike many such books, this one avoids the top-down approach that begins with a detailed marketing plan. Instead, Mathews suggests a more scalable approach, outlining a marketing process but also providing ideas that can be implemented quickly and cheaply. VERDICT Mathews's upbeat, can-do approach is refreshing and inspiring, with lots of creative ideas applicable to academic libraries of all sizes and budgets. Highly recommended.Janet A. Crum, Oregon Health & Science Univ. Lib., Portland

Copyright 2009 Library Journal, LLC Used with permission.

Creator Marketing:
  Brian Mathews     
     

Brian Mathews is the Assistant University Librarian for Outreach & Academic Services at the University of California, Santa Barbara. He has previously served as the user experience librarian at the Georgia Institute of Technology and as a reference librarian at the George Washington University. Brian has published numerous journal articles and is an active speaker and panel member on a variety of library topics, particularly on increasing the awareness of library services to students. He is also an advocate for empathic design, and is currently exploring new ways of encouraging patrons to participate in scholarly, creative, cultural, and service-oriented endeavors. His blog is The Ubiquitous Librarian.

Adobe EPUB eBook Rights:
  Copying not allowed
  Printing not allowed
  Lending not allowed
  Reading aloud allowed
Geographic Rights:
   World-wide
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